Grabbing Hold of that Perfect Niche Market

Earlier in the week we released our new Advanced Keyword Research video in the member’s area. It mainly focuses on gaining and finding those ultra important keywords that are profitable and commercially viable. In the video we use an awesome new tool to check the keywords commercial intention so that we can remove the weak non profitable terms from the profitable ones.

“This tool can detect your customers’ intention to acquire information or to purchase products based on his or her search queries or recently visited URLs. For example, if a customer searches for “canon digital camera”, it is likely that he or she wants to purchase a canon digital camera; therefore, the online commercial intention is strong, with a confidence level bigger than 0.5.”

Now the buzz around niche marketing and the fact that you can make good money if you apply yourself correctly and target the right niche has been out there for a while. But, how are you as a newbie Affiliate Marketer suppose to know which niche to target without wasting valuable time and well earned cash?

Well I’ve gathered a few questions and tips you might want to have a look at before targeting that niche you have in mind.

1.) List your Passions, Hobbies and General Interests.

Some would say that this isn’t important anymore and it only worked back then when the net wasn’t so crowded and competition this fierce… well the same people would also say just go where the moneys at, while I agree! Just think of the power you’ll have if you are in a seemingly profitable market combined with a good amount of knowledge/passion over that market. If you simply love fishing and you have the benefit of being good at it, catching a lot of fish on a regular basis… Then for you to start a website on fishing, selling equipment and your knowledge would make you super dedicated and wanting your site to actually work. This factor combines Psychology with know how - the know how is offering your knowledge and the psychology is keeping yourself motivated to provide your visitors with what you know. No grab a piece of paper and write down about 10 hobbies, passions or general interests.

2.) Does the market have Commercial/Profitable Sustainability?

Now after writing down about 10 hobbies, passions or general interests go ahead and look if any of those are in high demand on the net. Also be sure to check if there are available affiliate programs and what the commissions are. The easiest way to see if money is to be made is to do a simple Google search. Then have a look at the advertisers on the right hand side. If you are seeing a lot of advertisers over plenty of pages for that particular search then it’s usually an indication of money to be made. Next you want to click on a few of those ads and see where it leads you, soon you should pick up a pattern of who’s selling their own product/service and who’s promoting a merchants product/service. Be sure to make notes of what they are selling, cause after doing this you’ll be wanting to find relevant affiliate programs for the products or services you wish to promote. The thorough follow through of this step will ensure that you are selling the product or service that’s in demand.

3.) Niche Demand.

Now you’ve found some product to promote and you know what they are selling for AND you’ve actually came to the conclusion that people are making money from it. But how many people actually want it, is the Demand Healthy or not? A great tool to use other than your normal keyword researchers is the Google Traffic Estimator. This will provide you with an estimate of daily niche searches along with CPC amounts so you can see what your competition is paying and spending on advertising.

I quickly did a search on some high profile “fishing” terms along with some lower range ones, just to give you a look at what the results are. Now it’s up to you whether you want to jump in at the deep end and go for high traffic and high cpc or if you first want to focus on lower range traffic with smaller CPC prices. The thing is, you need to test this to ultimately see which one is converting the best whether or not you are going to use PPC or only go with natural traffic. Just remember it’s not to say that cause the term “bass fishing” gets way more traffic than “fly fishing rods” that it will do better. I reckon that if you target fly fishing rods and your page and prices are up to scratch that your conversion rate + your profit per click will be way better than bass fishing… Well it’s hard to say before trying, I guess that’s why they call it estimates right?

4.) Market towards Yourself before anyone else.

Because of the fact that you actually participate within your niche and you know a fair bit about it… Indirectly makes you a customer, and that my friend is what you are going to use to your advantage. Think back at some of those old school cop vs. the killer movies where the detective usually runs dry on clues and then suddenly a line pops up saying something like…. “Jimmy my boy, the key is that you have to think like the killer and get inside his mind in order to catch him”.

Well that’s exactly what you are going to do and it should come pretty natural seeing that you know your niche. So think of a site that you would resemble with fishing, think of what you would want to buy, new fishing gadgets, what info do you expect to find when googling the term? By becoming the niche enthusiast, marketer as well as the potential customer will make your visitors and potential buyers relate way better giving you that all important Competitive Edge which by the way, everyone strives for.

5.) Follow through all the way to the finish.

Online marketing and specifically Affiliate Marketing for me is a long haul job where longevity is key. After finding that you are doing pretty darn good in a certain niche, stick to what you are doing. You never know, in a year or two’s time you might be one of the top sites in that certain niche, but that all depends on how hard you work and how difficult your market and competitors are… So before choosing that all important new market be sure to ask yourself if you think it’s possible to get up with the top 10% in that field/niche/market???

Now these are just a few simple tips for extra guidance along the way. Remember to do thorough research before starting your online business, mapping out everything you foresee…

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All the best
Jean Matthee