5 Vital Elements That Increase Your Opt-In Rate
In this article I would like to discuss the elements which you can use to increase the opt in rate of you lead capture page.
It’s very easy to increase your opt in rate by just implementing a few of the elements discussed in this article.
There are 5 elements which you can incorporate into your page, lets quickly have a look at them.
1. Personalization elements (personalization elements need to be incorporated everywhere)
- Pictures of you or any human
- Text conveying personal touch
2. Social Proof Elements
- Testimonials from current subscribers
- Pictures featuring websites advertising your website
3. Media Elements
- Video (video featuring you explaining what you have to offer)
- Audio (again, explaining what you have to offer)
- Product screenshots (Include graphics of your product, this can be in the form of 3D boxes etc.)
4. Safety Elements
- Can Spam Act Compliant Statement (You need to state that you will never spam or sell the visitors information)
- Privacy Policy
- Anti Spam Policy
5. Attention Elements
- Catchy Headline that draws the visitor’s attention to what you have to offer (include your major benefit in your headline)
- Bullet Points (Bullet points summarizing what they are going to receive once they opt in.)
- Italic Statements (It’s important to put important facts/benefits in italics)
- The Fold (Keep everything including opt in box above the fold of the page. The fold being the visible part of your webpage once a user loads up your page in their browser)
The 5 elements above are crucial to incorporate on your opt in page otherwise you risk losing several opt ins.
You need to fuse them all together to get the perfect opt in page.
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To learn more about how to do email marketing and how to successfully build a super opt in page, why not watch over my shoulder as I show you using videos?
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Regards,
Reinhardt
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Reinhardt Gallowitz &
Jean Matthee

