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Archive for December, 2009

Cloak Your Affiliate Links - Avoid a Google Slap!

Over the past few weeks I have been making contact with old customers of my products.

It came to a big surprise that none of my customers are cloaking their affiliate links on their CPA Storm websites.

If you are new to the term “link cloaking”, let me quickly explain to you what it is.

Let me use Clickbank as an example.

Let’s say you are an affiliate Micro Niche Finder in the Clickbank marketplace.

My raw affiliate link will look something like this:

http://0c7389b9wlo05s54txq35m2l72.hop.clickbank.net/?tid=MNF

The cloaked affiliate link will look something like this:

http://www.affiliateteachings.com/goto/micronichefinder.html

AffiliateTeachings is already a very established portal so I don’t mind throwing a bare affiliate link in here.

But I almost NEVER EVER create affiliate sites with bare links in them.

Why?

Google is slapping thin affiliate sites!
Google is slapping sites who’s majority outgoing links are affiliate links!
Google simply doesn’t like affiliate sites…

So with the help of the free AT link cloaker here on the site, you can also easily cloak your affiliate links!

The link cloak above is a html cloaked link. It’s not just a normal link cloak though. The AT link cloaker also fights of virus programs that might hijack your affiliate links!

You simply log into AT and then you’ll be able to access the cloaker. Simply follow the instructions on the html cloaker and you’ll be up and running in no time!

Enjoy!
Reinhardt

How To Find Profitable Keywords In Minutes!

Hi again

In the video below I go into a keyword research process that allows you to spot profitable keywords before you ever start a campaign.

You can use this process for almost any niche!

Get the Flash Player to see this player.

If you are a CPA Storm or Gallo Affiliate System customer, you can use this research process to find out whether the products or niches you are attackings are going to be worth it! That will allow you to reap maximum benefit from any affiliate campaign you take on.

Remember to cross check the ads.

Don’t just look at them, make notes. I use Excel to put the “old” ads in one column and the “new” ads in the next column. That way I can easily highlight which ones are still in play. THOSE are the ones you want to check out.

Some things to check for when you find a winner:

  1. The specific ad they are using
  2. The keyword they are targeting
  3. The layout of their landing page
  4. The EXACT product/products they are promoting (this is the most important one!)
  5. any other marketing tactics they might be using

You then have 2 options after finding and analyzing the winner:

1. You can model their campaign to your own
2. You can create a CPA storm or Gallo System site and rank it in Google - making sure you pushing the same products they are. Remember…those products have been making them a profit for over 30 days.
Enjoy!
Reinhardt Gallowitz

How To Use Online Video: Get The Word Out!

I love making videos because they allow me to get content to the reader faster and in a more entertaining manner. The problem is that it takes a bit of effort to create a professional video and with that being said…it’s important that enough people SEE it as soon as possible! Don’t you agree?

Most newcomers to blogging have adopted video as their communication channel on their blogs.
You also get folks who have dedicated all their time to build a Youtube channel.

Did you know there is a way to multiply the effects of your efforts with only a few clicks of a button?

Introducing Tubemogul

TubeMogul

TubeMogul

Tubemogul is an online video distribution service that allows you to upload and publish your video to an incredible 29 video sharing sites! - and it’s FREE.

While Youtube is the biggest of the bunch, it certainly is not the only hotspot for videos online.

In addition to publishing your video to a mass amount of sites, Tubemogul is able to track your video views with the aid of Flash and provide you with readable stats.

Watch this video for a demo presentation of what TubeMogul can do:

Tubemogul creates the opportunity for you to get MORE traffic to any website FASTER.

I have personally used Tubemogul for almost every single video I have ever published and the results speak for themselves. This website’s Alexa ranking went from around 450000 to a close 100000 in something like 2-3 weeks and it didn’t take a lot of effort.

I even use Tubemogul as part of my personal linking strategy discussed in my AT Total Dominator Course (if you like being in the Top 3 on Google for competitive terms…check it out - it works)

Tubemogul is one of my secret weapons. I suggest you start using it asap!
Regards
Reinhardt

P.S - Know of any other video distribution sites? Mention them here!

Free Website Builder Software - My Take

Hi

In this post I’m going to talk to you about website builders and what I recommend is the best option for you whether you are a newbie or an experienced affiliate marketer.

When choosing a website builder software, you need to consider your current situation.

1. Are you building a landing page?
2. Are you building a content portal?
3. Are you building mini sites?

Those are 3 scenarios that you might find yourself in at any given time in your affiliate marketing career.

In any of these 3 scenarios, I find myself using one or a combination of the following software:

  • Wordpress
  • Adobe Photoshop
  • Dreamweaver
  • XSitePro / Netobject

Now let’s explore your the options for each of these 3 scenarios…

Building a landing page:

If you are planning on having a highly graphical landing page that mostly consists of images, then your best bet would be to use Adobe Photoshop to design and slice the landing page and then to use Dreamweaver to make any edits (if needed).

Tutorials on Photoshop website creation and slicing:
1. 35 Tutorials for creating website layouts in Photoshop
2. How to slice a design in Photoshop

I usually get a designer to make me striking graphical landing pages which I use for PPC and other paid traffic sources.

If you are planning on creating a simple non-graphical landing page, then you won’t need Photoshop. You can get away with simply using Dreamweaver.

My personal favorite non-graphical landing page creator is WORDPRESS!
That’s right. With Wordpress I simply activate my AffiliateTheme and I instantly have an awesome looking page that can be used as a review landing page.

Building a content portal:

In the old days - 2000 - I was used to using Dreamweaver to build my “big” websites. Back then I didn’t even know about Wordpress. Can you imagine building and updating a 500 page website with desktop software? It’s a damn nightmare! Not to mention incredible suffering you can experience if your PC crashes. Yes…it happened to me and I quickly found myself gulping down some Jameson.

Wordpress is definitely my #1 choice here. Nothing can come close to the sheer simplicity and user friendliness of Wordpress when it comes to creating huge content portals. If you are planning on creating an authority site, then do yourself a favor….use the best possible solution.

Building a mini site

This is an interesting one. I love mini sites because I can focus on a specific product or niche keyword, build a mini site around it within a few hours and then SEO the hell out of it.

Up until recently I have used XSitePro or Netobjects Fusion for my minisites. Both software have a great ability to build mini sites with a solid framework. While XSitePro is much user friendlier and have cool addons like SEO Analysis of your pages, Netobjects boasts with the ability to build a better hierarchy of your mini site.

As of lately I have moved over to Wordpress. While both XSitePro and Netobjects Fusion served me fantastically, Wordpress have an endless amount of addons, but most importantly…far easier to get indexed due to having it’s own updating RSS feed. Also, it’s far quicker getting a site up and running when working with Wordpress.

There you have it.
Reinhardt

Tutorial: The Perfect Adwords Landing Page Setup


In this article I’m going to elaborate on PPC landing page quality score techniques.
Now when I refer to techniques, I’m referring to the collective use of several elements in one Adwords campaign.

Over the last 12 months I have developed my very own Adwords landing page architecture that will, if all else remains equal, increase your quality score (or at least keep it high!).

This architecture takes all the elements that Google is looking for into account.
This includes:

  • A solid base which includes a website / blog
  • The landing page frame

    • Content (on-page optimization)
    • Authentication Pages
    • Resources Page
  • The use of dynamic keyword insertion
  • A spider magnet which is a RSS bucket for hyper active content


I need to mention something here though. If your Ad groups are unorganized, have unrelated keywords per adgroup…then there isn’t much hope. I will be posting another article on Ad group organization. However, if you have been doing PPC for even just a little while, you will probably already have a somewhat organized ad campaign.


The Perfect Adwords Landing Page Architecture:

Let’s discuss every one of these in a bit more detail.

1. A solid base which includes a website/blog

The website will be your center hub, your corporate image center so to speak.This is where you sell your services, speak your mind, basically just blogging if that’s what you like. You absolutely need a website to act as a foundation. According to my research and many other’s, the Google bot will check the root of your domain if your landing page is located in a sub-folder or page. The mere fact that they check for that indicates that they are looking to see whether your main domain has an authoritative presence. That’s why, as an affiliate marketer, we used to be able to get unbelievably low cost clicks when we direct linked to Amazon products. It’s because Amazon was BIG and authoritative. Those where the good old days.

2. The landing page frame

This is a very important part of the puzzle, yet it’s the most frightening one for most people. The landing page is the page which the Adwords bot is going to visit. From there it’s going to analyze everything. It cross checks your keywords, your ads, the content on your landing page and additional elements which I’ll mention in a moment.

If you get the landing page wrong, the rest won’t help you that much.

   So what does Google want on the landing page?

- Content
- Content
- Content

Basically Google wants content on the page and it should be ridiculously relevant to your ads and keywords.
Google also wants your landing page to be authentic. That means, they are going to look for signs that indicate that you are a "real" business.

   This includes authentication pages for example:

- Contact Us Page (with address and additional contact details like a form/email address and a telephone number)
- Privacy Policy
- Terms and Conditions
- Disclaimers (since the new FTC guidelines, you’re going to start to see more and more disclaimers. You should have them as well)

Apart from the above, Google also wants to see that you are contributing to the web. Remember, the web is about the interlinking of web properties. If you are not linking out to your neighbors then you are a bad boy. Create a resource page and link out to AUTHORITY sites ONLY.

   Here are some awesome exit links you can add:

1. A wikipedia article on your exact topic
2. Link to a Twitter tweet that is on the specific subject
3. Link to an Ezinearticles "category"
4. Link out to a .edu website

You are also going to need some articles. You can copy and paste them directly from Ezinearticles or Goarticles. The Google Adwords bot does not care about duplicate content. As long as everything is related to your ad. Make sure the articles are focused around your keywords.

   Content Optimization

Here are some of the elements you have to incorporate on your landing page in order to give Google a solid idea of what your page is about:

- Headline should have the keyword in it.
- The body text should have the keyword in it.
- Your image Alt text should have the keyword in it
- You can incorporate Youtube videos that are related to your offer (Google owns Youtube, and with that comes Trustrank)

Now, as I mentioned earlier, you are going to use different Ad groups and various keywords to drive traffic to your single landing page.

For a newbie, this is where it get’s confusing. You might be asking yourself, how on earth can I target multiple keywords on one landing page without my page looking like it’s been bombed by a 3 year old wordsmith?

Introducing…

3. Dynamic Keyword Insertion

Your ad has to be relevant at all times, meaning that when someone types in a keyword that triggers your ad, you have to present them with an ad that shows those keywords!

But more importantly, they should be able to see the keyword emphasized in the copy!

Dynamic keyword insertion allows us to do just that. Now instead of giving you a bunch of code that will confuse you, I highly suggest that you get yourself a copy of Chuck Mullaney’s KeywordESP. It’s a very simple piece of software that will spit out the correct codes which you simply copy and paste into your Adwords account and into your webpage content.

4. RSS bucket

This is my personal method for increasing my quality score and keeping it high. The RSS bucket is essentially a PAGE located one level deep from the landing page and it gets updated with all the latest content aggregated from all over the web. The content is fresh and super targeted. By linking out from my landing page to the RSS bucket, I’m essentially giving the Google bot the best time of it’s life.

So how do you do this? Personally, I use a RSS to HTML parser script. The RSS to HTML conversion has a far better effect than using normal RSS parsing. You can check out Geckotribe’s Carp Evolution or even try the free one over at RSS2HTML. Please note I haven’t used the latter one myself. Just follow the instructions and you should be fine. The question is, where are you going to pull your content from?

Well, you can find RSS feeds very quickly by using some of the following services:

- http://news.yahoo.com/page/rss
- http://www.leighrss.com
- http://www.syndic8.com
- http://www.feedsee.com

That’s MORE than enough to keep you busy.

Simply implement those RSS feeds with Carp or RSS2HTML and you will be generating fresh content in no time!

One last tip about the RSS bucket. ALWAYS add your own website/blogs RSS feed to the bucket. That way you are interlinking your entire structure!


So, after that long tutorial, what are your thoughts on this?

Regards
Reinhardt

Simpler Computing - Wordpress Plugins - Help Desk Plugin
Simpler Computing - Wordpress Plugins - Help Desk Plugin